Can I just enlarge a PNG instead of converting?

Enlarging a PNG produces blurry or pixelated edges because the format has fixed pixel resolution. Converting to SVG (vector) is the correct approach for scalable artwork.

Does converting PNG to SVG always work?

It works best for logos, icons, and illustrations with clear shapes and limited colors. For photographs, conversion produces a stylized result rather than a faithful trace.

PNG vs SVG — which should you use?

PNG and SVG are both popular image formats, but they're built for different jobs. PNG is a raster format — a grid of pixels with a fixed resolution. SVG is a vector format — math that describes shapes and scales infinitely. Choosing the wrong one is the most common source of pixelated logos in print.

PNG (Portable Network Graphics): PNG is a raster format that stores an image as a grid of pixels. It supports lossless compression and transparency. PNG is great for screenshots, photos with transparent backgrounds, and any image that will be displayed at a fixed size on screen.
Pixel-based (raster) format
Lossless compression
Supports transparency
Fixed resolution — pixelates when scaled up
Best for screen display at known sizes
SVG (Scalable Vector Graphics): SVG is a vector format that stores an image as mathematical shapes. It scales to any size without quality loss. SVG is ideal for logos, icons, illustrations, and anything that needs to be printed at multiple sizes or edited later.
Math-based (vector) format
Scales infinitely without quality loss
Editable in code or in Illustrator / Inkscape / Vectify
Smaller file size for simple shapes
Best for logos, icons, illustrations
How to choose: Use PNG for photos, screenshots, and anything you'll only display at a fixed size on screen. Use SVG for logos, icons, brand marks, and anything that will be printed, used at multiple sizes, or edited later.
Converting PNG to SVG: If you have a logo in PNG (especially one generated by ChatGPT, Midjourney, or another AI tool), you'll want to convert it to SVG before printing or scaling. Vectify uses an AI tracing model to convert PNG to clean SVG in seconds.